I was i very impresed by the way they use what we call "rubbish" as part ot art. They transformed "Tresusure" collected from Cape Town into artwork that informs us about our wasteful lifestyle and keeping our city clean.
I think if everyone can see the waste as something that can be appreciated as art and as something that we can make money out of, like recycled jewellery,art decoration, recycled paper wrap and many other things! 
The City project really opens my eyes as a designer,now i have been making recycled jewellery and people love it ,the say its something different:
plastic brooch
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